This is a book about how the world’s biggest pharmaceutical companies are turning us all into patients. The book goes on to tell us about how the marketing strategies of the world’s biggest drug companies now aggressively target the healthy and the well.
With promotional campaigns exploiting our deepest fears of death, decay and disease, the $500 billion pharmaceutical industry is literally changing what it means to be a human being. Rightly rewarded for saving life and reducing suffering in crisis, the global drug giants are no longer content to sell medicines to the ill as there is a lot of money to be made telling healthy people that they are sick and need to buy drugs.
This book is a controversial and provocative look at the way pharmaceutical companies are creating and marketing illness. The book goes into great detail, backing up everything I have been saying for years, on the radio, about how drug companies simply see us as piggy banks and only want to sell us drugs whether we need them or not. According to the authors, thirty years ago, Henry Gadsden, the head of Merck, one of the world’s largest drug companies, told Fortune magazine that he wanted Merck to be more like a chewing gum company like Wrigley’s where everyone consumed his product. Gadsden dream of making drugs for healthy people so he could sell to everyone, now drives the marketing machinery of the most profitable industry in the world. Gadsden is not hiding the fact that he wants Merck to sell its drugs to everyone!
This overt plot is frightening because by using their dominating influence in the world of “medical science”, the drug companies are systematically working to widen the very boundaries that define illness. Old conditions are expanded, new ones created, and the markets for medication grow even larger. Mild problems are being redefined as serious illness and common complaints are labeled as medical conditions requiring drug treatments. Runny noses are now allergic rhinitis, PMS has become a psychiatric disorder, hyperactivity in children has become the infamous ADD or ADHD, shyness is now social anxiety disorder, and “twitchy” legs has become Restless Leg Syndrome, requiring highly toxic drug treatments. When it comes to conditions like high cholesterol, high blood pressure, or having a case of the “blues”, we are told that we are “at risk” if we do not take drugs to handle the problem.
“Selling Sickness” reveals how widening the boundaries of illness and lowering the threshold of treatments is creating millions of new patients and billions of dollars, in new profits, for the drug companies. As more and more of ordinary life becomes “medicalized”, the drug industry moves closer to Gadsden’s dream of being able to sell its drugs to everyone.
What’s important here is you looking at your situation. If you are taking drugs to treat symptoms, why not try to address the cause, which usually has to do with what you eat and, ultimately, may lead to your not having to take drugs anymore. Switching to a vegan diet, devoid of processed foods, could reverse the symptoms of the majority of degenerative diseases.
Basically, you must take responsibility for your health and put it back in your hands. First and foremost, the road to good health is paved with change and that change has to start with your sincere desire to do so. Your choice is simple: be a part of the travesty or walk away from it.
“SELLING SICKNESS” is a MUST read for everyone!